Fashion's Air Kiss to Technology
19.05.12
On how to make a career out of fashion blogging and is founder and chief executive officer of Style Coalition , a 4-year-old network of 40 fashion and beauty blogs with 3.5 million monthly visitors.
Tomorrow night, on the eve of Mercedes-Benz Fashion Week in New York, Ziv is producing the Fashion 2.0 Social Media Awards, which unites fashion luminaries who are on the forefront of technology.
Ahead of that New York City fete, which will feature TV fashion host Robert Verdi and a keynote by designer Norma Kamali, Ziv chatted with Portfolio.com about three signs of fashion and technology’s double-air-kiss familiarity.
1. Fashion Bloggers on the Agenda
You know those scribes/photographers/video producers who put together fashion blogs? Call them influencers, not bloggers, and their audiences are more targeted than ever.
“They started with a blog, but today they are influencers,” says Ziv. “They have a Twitter following, they have Facebook fans, they may have a YouTube channel.”
Source: Portfolio.com