A Deep Dive into the Boston Globe Online and the Future of Print
Notes that there's currently only one ad on BostonGlobe.com. It turns out that the Globe sold out of all of the available ad positions in their first quarter. Demand and page views have each been higher than anticipated. A Portal or a Newspaper?Before splitting the newspaper from the portal, Moriarty's team researched customers' brand awareness. Boston.com and the Boston Globe are both considered up to date, local, and community-focused. But readers like the Globe to be authoritative and serious, with a traditional journalistic mission, while Boston.com users expect a more dynamic, personal, and entertaining experience. For almost 15 years, one website strained to reach both audiences. Many Boston.com visitors didn't even know the Globe was associated with the site.
This led to the development of a two-brand strategy, culminating in a standalone site for the newspaper with its own pay wall, which went up in November of 2011. Sports and other features are still free on Boston.com, but the 300 professional journalists in the Globe newsroom generally publish behind the pay wall.
Focusing attention on Charles Dodgson, who wrote under the nom de plume Lewis Carroll, the production follows the relationship Charles had with the young Alice Liddell, who, of course, became the central character for his book.