Accounting software hatched by guy who hates accounting
20.05.12
When they say small business, Wave’s founders mean small business. Wave’s target market is companies with nine or fewer employees. That’s not to say the software won’t work for bigger firms, but Mr. Simpson says the needs of the smallest customers – including one-person home offices – interest Wave most.
“We’ve removed a lot of the complexity of accounting by reducing the amount of features that are in the application,” he says. And Wave doesn’t intend to pack more features into its product in an attempt to keep up with customers as they grow.
Companies that start out marketing small-business tools often migrate upmarket because expanding clients ask for new features. “We think that’s a mistake,” Mr. Simpson says. “Sometimes you have to say no to your customers.”
He admits that will cost Wave some customers that get too big for his software and move on. That’s fine, he says, because 67,000 new small businesses start in North America every month and businesses with fewer than 10 employees represent about 90 per cent of the Canadian business market.
Source: Globe and Mail