Fresh outlook at revamped Viewpoints
20.05.12
Consumer review site Viewpoints lets members offer their opinion on nearly anything. It turns out the site's most active critic is the founder and chief executive.
Matt Moog, who launched Viewpoints in 2007 and is regarded as an elder statesman of Chicago's blooming digital startup scene, led his company through a period of self-reflection and change over the last year. The result is a significant overhaul of Viewpoints' technology platform, design and the way its members interact with the site.
The new Viewpoints, which rolled out on Thursday, has a narrower focus on consumer products, from household appliances to beauty aids, that are typically purchased at big-box stores such as Target and Home Depot . The old version included restaurants, hotels and other service-oriented categories.
Moreover, the redesigned site reflects trends around social networking and mobile technology that were incipient at the company's launch and are now shaping consumer behavior
Source: Chicago Tribune