Chipotle's Grammy Upstaging Ad Scores Major Points For Their Brand Identity
22.05.12
Chipotle’s first ever commercial released during the 2012 Grammy’s created a mega buzz in the advertising and social media community. Titan List & Mailing Services, Inc., a leader in identity branding, graphic design , and advertising, discusses the importance of this ad for their brand identity.
Deerfield Beach, FL (PRWEB) February 17, 2012
The Grammy’s, known for celebrities and glamour, may be remembered most for an advertisement. Chipotle’s wildly popular animated commercial, which uses cute puppets to portray the dark side of factory farming, and emphasizes the food chains commitment to sustainable and environmentally friendly farming practices, has made huge waves in the social media and advertising community. In the wake of the social media buzz following this ad, Chipotle’s message emphasizing environmentally friendly practices, has certainly strengthened their brand identity .
Jared Braverman, Director of Marketing at Titan List & Mailing Services, Inc., a leading advertising and design firm, states “Chipotle has scored big points for their brand identity with that ad. Many people think of brand identity as simply designing a logo, but it’s bigger than that. You recognize Burberry from the fabric pattern, Apple for having trendy designs, or Coca Cola from their bottle; now people will remember Chipotle for being environmentally friendly. A brand identity should be so memorable that just the color scheme, slogan, logo, or even sounds, identify the company to the consumer.”
Source: Albany Times Union