Secrets of iPad publishing revealed at Webstock
22.05.12
As her Webstock profile says, prior to joining Method, Jennifer was the interaction designer for several of the New York Times ' web, mobile, and tablet products including The Opinion Pages and Opinionator, NYTimes Real Estate Search for iPhone, and most famously perhaps, NYTimes for iPad and iPhone.
But before that, for the seven years after college (what we call university, I believe), Brook focused on making books using old-fashioned letterpress printing and hand-binding to create limited-edition letterpress artist books.
Her print work graces public and private collections including rare book libraries at Duke University, Savannah College of Art and Design, Cleveland Institute of Art and George Mason University.
It was an ideal background. The challenge of building the NYTimes iPad app was to design something new that still feels familiar to NYT readers - the app had to maintain typography and branding.
I wondered if Jennifer ever thought she would embrace new technology when she was creating books the old way, since I meet people all the time who, defending books and print, say 'It'll never change'. I think what they mean it's they who will never change, or at least, resist it.
Source: New Zealand Herald