Making a case for digital advertising in the Philippines
The word is immediate. The scope is limitless.
The most exciting thing about digital advertising is, it is not bound by geography or time.
Digital advertising continues to evolve, amazing us to a dizzying spin.
Varying forms of this media are waiting to be born, in the next few months, or tomorrow when we wake up in the morning.
From simple e-mail, banner, text, display, pop-up, content, flash HTML, mobile ads to blogs and product feeds, digital advertising has gone beyond the boundaries of our imagination.
Websites have become cutting edge in functionality, design and entertainment value.
“Digital advertising added new dimension to the ad world, innovation at its finest,” says Jamaal Acuna, a communication arts graduate from the University of Asia & the Pacific.
Search engine and social media marketing have proven themselves powerful awareness-making machines, creating buzz for less media money investments.
Nowadays, it is unthinkable for one not to explore the different avenues paved by the wonder media of the future.
Back then, they were proposing adding “other uses” to the site – a bar, maybe a bed-and-breakfast – but that plan was scrapped, and the new plan is all about bringing the Homestead back as a restaurant and banquet facility. But how can it be done,