PBRCC Success Express Seminar Tomorrow (2/23): Why Design & Copy Matter
22.05.12
Penobscot Bay Regional Chamber of Commerce Success Express Seminars.
Thursday, February 23, 8-9am: Why Design & Copy Matter
With Kim Palermo, Elm Street Printing & Graphics
Series Sponsor: Bangor Savings Bank
Supporting Sponsor: Allen Insurance & Financial
at the Lord Camden Inn, Main Street, Camden
Take a look around you right now. What do you see? Maybe a computer, product packaging, pens, pictures on the wall, logos, ads and a cell phone? All of these things have been designed. Some better designed than others, but all have had thought put into them whether simple or complex.
Think about your business: your logo, your business cards, your website, your menu, your store window, your advertisements and collateral: all carry meaning for your business and all involve design and copy that should reflect well on your business and engage your customer.
What does this mean? It means that design makes a customer form opinions and judgments before I have the means to establish a true judgment on the company. This is true of all businesses. We are all visual people even if we are not all designers. People can make false assumptions about you and your business based on your appearance and branding. Furthermore, a well-designed piece that doesn't convey the right message is not a well designed piece.
Source: Bar Harbor Times