IRWD 2012: Home pages must change as e-commerce evolves
22.05.12
E-commerce home pages , once the doorway to a site, have a different role today, with many shoppers bypassing home pages as search and other referral sources deliver them to product pages. But that doesn’t mean the home page can be ignored because some of a site’s most loyal customers still navigate directly to its home page.
Designers have to walk a delicate line as they design their home page so that it serves shoppers both familiar with, and those not familiar with, a retailer’s site, said David Wachter, senior vice president of e-commerce and direct marketing at JimmyJazz.com and ManAlive.com, today at Internet Retailer’s Web Design and Usability Conference 2012 in Orlando, FL.
A few of the basic best practices for building a home page that serves both types of shoppers includes design that emphasizes the site’s value proposition and special offers, displays examples of content visitors will find deeper in the site and uses meaningful graphics, he said.
Source: InternetRetailer.com