Tips on Web Strategy
22.05.12
Designing and developing a website can be challenging and often a time consuming process. When it comes to deploying your website, you want to make sure that it actually serves your purpose and is seen by your intended audience.
I recently redesigned my portfolio website to showcase my work as a designer. Before I started the process, I performed some research and planning.
A few basic factors to consider before creating your website:
1. Know your audience
What appeals to your audience? What will grab their attention? What are their objectives when visiting your site? This type of information will help you when designing the website, and deciding what content to present.
2. Know your competition
Conduct a competitor analysis. Who is your competition? Identify the pros and cons of their website. What are they doing right? What can be improved? This assists you by learning what works and what doesn’t without having to make the hard mistakes for yourself.
Source: Business 2 Community