Orlando Agency Wins ADDY Award for SOUL by Ludacris
22.05.12
ORLANDO, FL, February 23, 2012 /24-7PressRelease/ -- Technetium, an Orlando-based brand marketing agency , was recently recognized with a Silver ADDY at the 2012 AAF-Orlando ADDY Awards for their work on the SOUL by Ludacris package design.
Technetium's work on the SOUL by Ludacris brand included consumer package design, a global marketing campaign and all support materials for the 2011 U.S. product launch. Technetium's leadership in the design and development of the branding campaign has led to international success and a very excited consumer base.
"We're honored to be recognized by our peers for our work with SOUL by Ludacris. Technetium was thrilled to help SOUL Electronics introduce their amazing headphones to the world," said Joe Forget, president and CEO. "The work was exciting and the creative direction led to an industry leading package design recognized as one of the best in years by many consumer electronics reviewers and the ADDY judges alike. Still, the ultimate praise is product sell-through and how SOUL is taking the world by storm."
Source: Einnews Portugal