Web users make first impressions of website in less than a second
22.05.12
Washington, Feb 19 (ANI): It takes web users less than two-tenths of a second to form a first impression on a website, according to a recent eye-tracking research.
But, according to the research conducted at Missouri University of Science and Technology, it takes a little longer - about 2.6 seconds - for a user's eyes to land on that area of a website that most influences their first impression.
The finding could help web designers understand which elements of a website's design are most important for users.
"We know first impressions are very important. As more people use the Internet to search for information, a user's first impressions of a website can determine whether that user forms a favourable or unfavourable view of that organization," said Dr. Hong Sheng, assistant professor of business and information technology at Missouri S 'n' T.
For their research, Sheng and Sirjana Dahal, who received her graduate degree from Missouri S 'n' T last December, enlisted 20 students to view screenshots, or static images, of the main websites from 25 law schools in the U.S.
Source: Newstrack India