'Spin' Revamping Magazine, iPad Subscription
22.05.12
Will create each issue around a theme—this month’s is “Retro Active." Pedzwater described the magazine’s new approach as “pulling back from the noise and putting the larger stories and trends in context.”
Long-form essays and reviews of classic albums will take precedence in print, while current news and reviews will be available on the website, which is set to reveal its own face-lift next week. (New features include a Web version of the music-streaming Spin Player and nine new blogs focusing on music and lifestyle.) With the magazine and website serving very different purposes, the Spin Play iPad app will act as a bridge between the two, integrating long-form articles from the magazine, reviews and news from the site, and (with a paid subscription) iPad-exclusive content like a monthly 60-song streaming playlist.
The larger format is also catering to advertisers, of course. “It gives our advertisers a much better canvas for their product,” said Pedzwater. “When they get the magazine in the mail, it feels like their ads are in a more premium place."
Source: Hollywood Reporter